D’SCRIBE is setting a new standard in the beauty world with its Aquus Serum, a 3-in-1 multi-active formula that’s already gaining recognition. Recently crowned the 2024 Best International New Launch - Serum at the Beauty Shortlist Awards and awarded gold for Best Firming Serum at the Universal Beauty Awards, this botanical-rich serum is elevating skincare routines.
This multifunctional treat is a 3-in-1 lightweight, multi-active serum featuring 14 active botanicals. Its gel texture absorbs smoothly, offering immediate hydration and visible improvements in skin texture and fine lines. The blend of multi-hydrators and clinically proven botanicals ensures your skin remains dewy soft and radiant throughout the day.
We sat down with Lizzie McPike, pharmacist, cosmetic formulator, and founder of D’SCRIBE, to explore her journey and what sets D’SCRIBE apart from the rest.
The name D'SCRIBE was inspired by my journey to craft a narrative around skin health that is both scientifically grounded and naturally enriched. "D'SCRIBE" represents my mission to write a new story for skincare, one where every product is a chapter in a holistic approach to beauty that embraces the complexity and unique needs of every individual's skin.
What's the biggest lesson you've learnt from starting and running a business?
The biggest lesson I've learned is the importance of patience and perseverance. Building a brand that truly reflects your values and delivers on its promises takes time and unwavering dedication. It's essential to stay true to your vision, even when challenges arise, and to remain flexible enough to adapt and grow along the way.
What has been the most rewarding part of your journey with D'SCRIBE so far?
The most rewarding part of my journey has been the incredible feedback from our customers. Hearing how D'SCRIBE products have transformed their skin and boosted their confidence reaffirms why I started this business. Knowing that our commitment to quality and innovation is making a tangible difference in people's lives is deeply fulfilling.
What are your future plans for D'SCRIBE? Are there any new products or initiatives on the horizon?
We have exciting plans for the future of D'SCRIBE. We're continuously researching and developing new formulations to expand our product range, with a focus on multifunctional, plant-based skincare solutions. Stay tuned for some innovative products coming your way this year.
What does self-care and wellness mean to you?
Self-care and wellness mean nurturing yourself holistically, both inside and out. It's about taking the time to listen to your body and mind, and addressing your needs through balanced nutrition, regular exercise, mental health practices, and a skincare routine that supports and enhances your natural beauty. For me, self-care is a daily commitment to well-being and self-love.
What's the best thing about Spring and what do you enjoy doing to "spring back" from Winter?
The best thing about Spring is the renewal and revitalisation it brings. After the long, cold months of Winter, I love embracing the warmer weather by spending more time outdoors, enjoying the blooming nature, and freshening up my skincare routine to reflect the season's change. Spring is the perfect time to rejuvenate, both in spirit and skin, and to embrace the vibrant energy that comes with new beginnings.