This Plumping Serum is pure luxury in a bottle. Regularly retailing for $49.99 because it's made with only the best, natural goodness from nature itself. With a luxurious gel-like formula, apply after cleansing for a glowing, hydrating boost to the skin. Made with small-batch botanicals & actives like Aloe-vera, Hyaluronic Acid, Rose Hydrosol, and Pro-Vitamin B5, to nourish, hydrate, brighten, tighten and smooth at a cellular level. After regular use, you will notice the change in your complexion as the serum brings out a fresh natural glow.